If your website doesn't capture email addresses, you're losing ~95% of visitors permanently. Most people won't buy on their first visit, but if you can stay in touch, you can nurture them over time. Email has an average ROI of $36 for every $1 spent — it's the highest-ROI channel available.
Step 1: Add a Form Above the Fold
Your email signup form should be visible without scrolling on your homepage. This is the single most impactful placement. Keep it simple: one email field and a button.
Step 2: Offer Something Valuable
"Subscribe to our newsletter" converts at 1-2%. But "Download our free [checklist/guide/template]" converts at 5-10%. The difference is perceived value. Create a simple lead magnet that solves a specific problem for your audience.
Step 3: Add Inline CTAs to Blog Posts
If you have a blog, every post should include at least one email capture CTA — either inline or at the end. These visitors are already engaged with your content and primed to want more.
Step 4: Use Exit-Intent Popups (Sparingly)
Exit-intent popups catch visitors as they're about to leave. They can be effective when done well — offer genuine value, not just "wait, don't go!" Use them on key pages only.
Step 5: Follow Up
Capturing emails is only half the battle. Set up a simple welcome sequence: 3-5 emails that introduce your brand, deliver value, and guide subscribers toward your product or service.
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