Your website's Growth Score is a single number from 0 to 100 that captures how well your site is set up to attract, engage, and convert visitors. Think of it like a health checkup for your online presence.
How We Calculate It
The Growth Score is made up of four sub-scores:
- Technical Health (0-30): Canonical tags, structured data, robots.txt, sitemaps, Open Graph tags, and other technical foundations.
- SEO Basics (0-30): Meta descriptions, title tags, headings, content depth, internal links, and image optimization.
- Monetization & CRO (0-30): Email capture, CTAs, pricing pages, lead magnets, conversion funnels, and trust signals.
- Clarity & Positioning (0-10): Value proposition clarity, homepage structure, and content balance.
What's a Good Score?
Most websites score between 30 and 60. Scores above 70 indicate a well-optimized site. Scores below 30 usually mean significant opportunities are being missed.
What To Do With Your Score
The score itself is less important than the actions it surfaces. Focus on your Top 5 Actions — these are the highest-leverage changes you can make right now, ranked by impact and effort.
What's your Growth Score?
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